Which One Of These 3 Costly Mistakes Are You Making With Your Landing Pages
You put together a great squeeze page. It offers everything you could think of that will get people to opt-in. You drive traffic and nothing happens. What happened?
Often times when I’m asked to critique a landing page, I find the same mistakes over and over. It makes sense to talk about it so you don’t make the same mistakes these rookies are making.
The very first thing that pretty much trumps all other variables is the answer to the two most important questions you need to answer.
- Who is your target market?
- What do THEY want?
Most people, when they first learn about attraction marketing, they simply think solution/problem. This is an easy way to remember it, but if you want to be compelling, you must add the secret ingredient to this little formula, agitation. This would then look like problem/agitation/solution.
The next problem I find with landing pages is the lack of believeability. I’m not sure how I would describe this, but it’s more of a gut feeling at first glance than anything else. It could be that the promises are vague, unconcrete, unmeasurable. If I can’t trust sending my grandma to visit the site, I won’t go in myself.
The last mistake has nothing to do with the landing page. In fact, I’ve seen landing pages that have all the right elements that would make it a cash printing machine. The mistake is external. It’s driving the wrong traffic to it. I have seen many make the mistake of making ridiculous videos and articles just to grab attention and drive traffic to their sites. They think that more traffic equals more conversions or leads.
The truth is, you can generate more leads with less traffic if the traffic you send to your landing pages is highly targeted and you are offering something of value to them.
By answering the two questions above, you should be able to find the right traffic to send to your website and know what to offer to them. If you can offer them what they want in concrete, measureable, concise, believeable language, you should be able to convert enough traffic to get your business going.
Tags: creating a landing page, creating a squeeze page, making a landing page, making a squeeze page
Who Is Sharing This Heaping Pile Of Knowledge?
Jorge
...is an internet marketing expert who loves to help others, not because he is a guru, or just another MLM blogger, but because he lives by the long proven principle of "Treating others the way you'd like to be treated"... Last... "The Man Who Does Not Read Good Books Has No Advantage Over The Man Who Can't Read..." so here's a good one to read Gravitational Marketing Center...
