The Yin And Yang Of A Squeeze Page That Generates Leads
Within the first 3 seconds you can fail to keep 80% of your customers if your landing page is not well designed. Start with this question… what is the one action you want your customer to make?
Everything revolves around that question. Do you want to simply build awareness? Do you want them to opt-in and join your email list? Do you want them to leave a phone number and email address?
A landing page is not some obscure magic-trick. It is simple, but as humans we tend to complicate pretty much everything we do…
The first thing I will pound on is the website design. The overall appearance. The curve appeal per say… In my experience there are two types of sites I run away from. Those that look as if a non-computer-skilled person put them together and corporate looking ones. I find the best ones are somewhere in the middle. The design is simple. It’s not too fancy or too plain.
If you designed the website, chances are you’ll be awed and biased about your own masterpiece. Get feedback from your friends on the look of the website. ***Note*** just on the look, not the content…
The next part (probably the most crucial) is your headline. What you say on your headline should do two things.
- Attract the right people and repel non-qualified buyers.
- Compel highly qualified traffic to continue reading or viewing the page.
The headline is part of the website’s content. The only people that should vote on your content is potential buyers. Let your customers tell you whether you are writing good content or not.
The next part to a squeeze page is to provide value to your traffic. Depending on how competitive the market is, you may have to give away something before you ask your prospects to opt-in.
Last comes your offer. If you have talked to the right people through your headline, provided value and have something that will truly help them (and they know they need) you should be able to get enough response to build a business.
The most common mistakes I see marketers make is not offering value and not being compelling enough in their offer. They are either too vague or their offer doesn’t sound believable. Either they don’t offer enough, or they offer too much. The best landing pages reside somewhere in the middle. They are specific and believable.
Have a landing page you want us to look at and critique?
Tags: building a squeeze page that generates leads, converting traffic into leads, how to generate mlm leads
Who Is Sharing This Heaping Pile Of Knowledge?
Jorge
...is an internet marketing expert who loves to help others, not because he is a guru, or just another MLM blogger, but because he lives by the long proven principle of "Treating others the way you'd like to be treated"... Last... "The Man Who Does Not Read Good Books Has No Advantage Over The Man Who Can't Read..." so here's a good one to read Gravitational Marketing Center...
