How To Build A Landing Page That Attracts More Leads To Your Business

You don’t get a chance to make a first impression. This is specially true in online marketing. When someone goes to your website, your landing page should be all about them and their needs. The most important component is the headline. You have about 3 seconds to grab your visitor’s attention and get them to read/browse the rest of your sight.

There are different kinds of websites (brochure sites, blogs, etc.) so I’m going to focus on a landing page who’s job is simply to get a lead, or subscriber.

Once you accomplish the first step, of writing a great headline your next step is to make the reader an offer. Now, this is very important to consider and you’ll have to play with this a little bit as it’s more of an art than a science. You can simply offer people information that you know they want and NEED, and ask for their email. If your market is too competitive, you may have to offer them something stronger, like an ebook or a video. You may have to even give away some of the information before you can ask for anything. This is a concept known as moving the free line.

The last part I’m going to talk about is probably the most important one. It deals with, who are you talking to?

Most people make the mistake of putting together a generic website up and run all of their prospects through it without creating separate landing pages for different buyer personas. A buyer persona is simply a prospect that came to your site for a specific reason and you must find out what that reason is.

If you get someone who is brand new at online marketing and online business, you landing page will probably have to translate some of the industry slang for the newbies to understand. Yes, some newbies don’t know what MLM stands for! On the other hand, if you get a visitors who are seasoned online marketers, they are going to be looking for specific language and terms on your site. Do you know google pay-per-click terminology. The difference between content and search networks. Do you know RSS feeds, and the difference between direct response marketing and PR. Do you understand viral marketing and how to reach buyers through online media?

So take a look at your website and make sure that you are consistent in talking to the right person. If needed build separate landing pages to target more specific buyers. Don’t try and find every buyer persona, but focus on groups of similar buyers who use similar language

Tags: attract more leads to your business, Designing a landing page, moving the free line