There are things we just are not good at. One thing we can all improve on is admitting our own mistakes. So here’s a list of mistakes I’ve made and still struggle with sometimes.
Mistake #1 Focusing on yourself and not on the prospect. Yes, I am guilty of this one myself. Often times it’s easier to start [...]

We grew up with stories…. bedtime stories…  and since then, the brothers bloom, a twisty well-told story, is the most attention-sucking movie I’ve seen…
Besides the amusement and love-the-couch session, I enjoyed watching this movie because it helped me home in on one of the greatest skills a copywriter can have. It’s not the witty sometimes-clever comedy or [...]

If you’ve been following my blog, you probably noticed that today I completely overhauled and redesigned my entire blog. I looked at my conversion rates and frankly I was a bit disappointed. It was right around 14%. I know, that’s respectable, but after reaching 33% conversion on my other website, I’ve set the standard high [...]