MonaVie M(mun) – Is This MonaVie’s Defensive Response To An Attack Of Euphoria?

In light of recent events with the release in February 2010 of the new health beneficial drink from Nuverus known as Euphoria, the wellness company MonaVie has attempted to keep the competition alive by introducing a further product to their line. As a probable marketing strategy so as not to lose consumer interest in MonaVie juice, the addition to their range of blends comes in the form of MonaVie (M)mun.

Since 2005 the company has proved successful with the manufacture and distribution of their existing five juice blends which are focused upon the use of the Brazilian açai berry as their predominant ingredient, thus producing nutritional fruit drinks which contain high levels of antioxidants reported to be beneficial towards health and well-being.

MonaVie already specifically target their various juice blends to key aspects of the human condition. MonaVie Original is an all-rounder which is basically the root level of their products described as a concentrated fruit drink with increased antioxidant and nutrient levels which offer protection against harmful free radicals in the body. MonaVie Active Juice is similar but with the added ingredient of glucosamine to help promote skeletal and muscular joint mobility. MonaVie Pulse is a slightly different blend of fruits aimed at supporting a healthy maintenance of the cardiovascular system, MonaVie EMV an energy level enhancement drink, and MonaVie Kosher as being simply a kosher certified blend of ingredients similar to Monavie Original.

Disregarding for the meantime their already established products, our focused topic of attention here is the unveiling of the new MonaVie (M)mun Juice. What looks to be a strategic launch coinciding with the release of Nuverus Euphoria, MonaVie certainly don’t give the impression that they will be pushed out of the limelight too easily.

Although Euphoria promotes the use of Nigella Sativa, otherwise known as black seed, as the key ingredient to the juice instead of the açai berry, their product is still directed towards exactly the same market which obviously leaves scope for competition. This however seems to be the initial Nuverus flagship product which is in the same league as MonaVie Original, and in relation to MonaVie (M)mun, this is an addition with enhanced properties serving a specific purpose.

The new blend of MonaVie (M)mun is targeted at optimizing the body’s natural defenses. Its principal ingredient is Wellmune® which has been clinically proven to enhance the power of essential immune cells, and overall the juice is regarded as a daily defense supplement to safeguard against potentially harmful microorganisms. It is a beneficial blend of 19 fruits such as the juçara açai berry, maqui berry, grape, apple, acerola cherry, aronia (chokeberry), black currant, elderberry, cranberry, blood orange, sea buckthorn, pear, blueberry, cupuaçu pulp, strawberry, baobab, lingonberry, bilberry, and camu camu.

Lack of sleep, poor diet, emotional strain, and exercise are all forms stress which can compromise the immune system.

As one of the most researched functional ingredients known worldwide, Wellmune as an additive to MonaVie juice can help immune cells within the body function at optimum capacity. These cells all sustain a very short lifespan, and as they are replenished on a daily basis, MonaVie (M)mun is regarded as a supplement which can maximize the potential of the defenses of these cells. Without actually stimulating and adding stress itself to the immune system which other possibly harmful health based ingredients are known to do, MonaVie (M)mun is more prone to working with the body at a safer level of cooperation through daily consumption.

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