The number one reason why most network marketers fail is because they do not know how to generate leads for their business…
If you were to generate upwards of 526 leads in one month alone, success in your business would be almost inevitable… until you get a lead… until you have someone to talk to about your business opportunity you have essentially nothing… no business…
If you can generate leads on demand, then you will be able to show your opportunity to as many people as you can handle… too many leads is a problem indeed if you don’t have the right systems in place…
Today I am going to show you how you can generate as many leads as you can handle, on demand, using direct response marketing…
Think of it this way…
The sponsoring process looks like this:
Opportunity > Sales Pitch > Traffic
You have something to sell, you have a business oppotunity… you have a sales message, an offer and now you need people to talk to about them…
Well you have access to the entire world via internet… but you can’t talk to the entire world… not just because of language barriers, but because most people are just not interested in what you have to offer…
Lead generation is all about finding Targeted Audiences… people who are already interested in what you have to offer… and then taking those audiences an qualifying the best prospects to find out who is most interested in what you have to offer…
The more interested a prospect already is the easier it is to make a sale… to sponsor them into your opportunity…
So the question is not ‘how to generate mlm leads?’, but how do you filter out those who are interested the most in what you have to offer from those who are not interested at all?
Well… welcome to direct response marketing…
Do you realize that no one in their right mind sits on a computer and begins to search for information on a network marketing company unless they are already interested in purchasing products from that company or joining the business opportunity…
It’s like reading the real estate classifieds… no one opens up a newspaper and reads the real estate classifieds unless they are thinking of buying a house… makes sense?
When people start searching for information, what you have is a targeted audience…
You can have someone searching for the benefits of the product…
You can have someone searching for the pros and cons of the business opportunity… compensation plan…
You can have someone searching for the validity of the company… reviews… is it a good company… a bad one…
All of these are targeted audiences… they are already interested in what you have to offer… but how interested?
The best way to find out is to make them an offer so compelling they can’t refuse to accept it… and in return you get their contact information…
Say they are looking for information on the product… you can tell them “hey, find out how you can get paid to consume that product… watch this free presentation” and ask for an email address…
If they are interested they’ll give you the information… if not interested… they won’t…
Say they are looking at the opportunity… you can tell them “hey, find out how top producers in the company are making six figures… seven figures” and ask for an email address where you can send them the business plan…
That’s the basics…
Now… the best source of MLM leads is network marketers who are struggling to build their business and are looking for someone to help them build it…
That’s the audience…
If you learn how to generate leads… how to find people to talk to about your opportunity and you can show others how to do the same… you are well on your way to becoming a top producer in your company…
Next… Read: How to Qualify The Best Leads for Your Business
Leave A Reply (No comments so far)
No comments yet