So Easy A Network Marketer Can Do It…
Welcome back to my ramblings… Today i’m going to talk about the magical, incomprehensible and mysterious world of Google AdWords… also known as Pay-Per-Click. I still can’t make sense of people hesitating to use such wicked tool to promote their business? It’s wacky. Erroneous!
So let’s talk about what you need to do to get started…
First off, the most common mistake I see marketers make is they set up campaigns with all kinds of different keywords and use a one-size-fits-all ad. Instead what you should do is separate you keywords into groups of highly related and relevant keywords.
That leads us to the second most common mistake. That is to have the same landing pages for these different groups of keywords. Use common sense. Google wants to deliver the most relevant information to their customers (the searcher). They want you (the advertiser) to help them achieve their mission. This is simply following the old-as-the-wheel principle of giving people what they want, not what you want them to want.
Third, an almost-embarrasing mistake most people make is not having a separate domain name for each group of ads. Google is all about relevancy. The higher your relevancy to the search the better you will do as a marketer. Having a relevant domain name will help your Click Through Rate and your overall conversions.
Last…. I recommend you spend a good day or two using the good ol’ Google Keyword Tool to rack your brain with ideas with one-in-a-million long phrase keywords to bid on. The downside to these keywords is less traffic. The upside to these keywords is higher relevancy and lower bid prices (not always, but usually)…
This is the fastest way to get traffic to a website and to test your sales funnel. It’s easy to come up with hard to compete keywords. It’s hard to come up with easy to compete keywords. Huh? (kind of backwards ain’t it?) But if you do your research and get it through your think tank that you should offer people what they want, then you’ll begin to make more sales.
So easy a network marketer (I) can do it….
What else are you afraid of? Get Started!
Tags: setting up google adwords campaign, so easy a network marketer can do it, using google adwords for your mlm, using google adwords to build your business, why you want to use google adwords
Who Is Sharing This Heaping Pile Of Knowledge?
Jorge
...is an internet marketing expert who loves to help others, not because he is a guru, or just another MLM blogger, but because he lives by the long proven principle of "Treating others the way you'd like to be treated"... Last... "The Man Who Does Not Read Good Books Has No Advantage Over The Man Who Can't Read..." so here's a good one to read Gravitational Marketing Center...
