How A Poorly Written Sales Letter Improved My Sex Life
There are some truths that have remained undisputed since the dawn of men. The difference that street smarts VS book smarts makes in the world of business is definitely one you can count on.
Take the kid from Smallville USA VS hipster kid from Metropolitan USA and you can expect the latter to eat smallville alive 9 times out of 10. Similarly you can take Ivy League marketing graduates and put them against door-to-door salesmen and again you can count on the latter to eat Ivy Leaguers alive.
Why is that?
The amount of advertising in today’s day and age is overwhelming. Most businesses do not test their marketing and are more concerned with branding than with making sales. Take the Superbowl ads. Most people, watch the game mostly for the ads wich run for millions a spot. Many of the companies winning awards and popularity in the early 2000’s were dot com companies. They were belly up within the next few years because they did not demand a return on investment for their ads. Most of the dot com survivors did not run these kinds of ads. They ran direct response marketing. They demanded a return on investment.
I couldn’t believe this when I heard it. Who am I to say that these big companies were stupid when I had dropped out of college twice?
Well, I started my own business and inevitably had to run my own marketing. I hired a top copywriter who told me this story and then showed me how to market my services. The ad he gave me was nothing like the ads I was used to seeing. It had no catchy phrases or clever slogans. No pictures no nothing.
It actually looked like an editorial column from the newspaper. It was written in elementary level plain english.
It even had grammar errors and mispellings!
It did not mention my company or me at all. Heck I was offended at first that all the ad talked about was my prospect. Silly me, I didn’t know any better.
The result?
1342% Return on my investment. I started making money on a predictable basis and was able to make my first $18,750 in one month! Needless to say my girlfriend found me extremely sexy that month.
This is the power of a poorly written sales letter and it’s proof that good salesmanship trumps the most eloquent, articulate, and redundantly well-expressed sales letter with no salesmanship.
Tags: amount of advertising, marketing graduates, poorly written sales letter improved my sex life, test marketing, top copywriter
Who Is Sharing This Heaping Pile Of Knowledge?
Jorge
...is an internet marketing expert who loves to help others, not because he is a guru, or just another MLM blogger, but because he lives by the long proven principle of "Treating others the way you'd like to be treated"... Last... "The Man Who Does Not Read Good Books Has No Advantage Over The Man Who Can't Read..." so here's a good one to read Gravitational Marketing Center...
