Are MLM Leads With Google AdWords Expensive?

Google AdWords is one of the greatest tools we as network marketers have to build our business. You can follow any successful internet marketer and you’ll find that they include Google AdWords somewhere in their marketing campaign.

Now, before we go on to discuss this strategy as a lead generating tool for your mlm business, let’s get one thing straight… Google AdWords should NOT be your main source of traffic!

With that being said, however, you should use Google AdWords to perfect your sales funnel. So let’s start with this…

Why would you use AdWords at all?

Well, the great thing about it is people tell you exactly what they want and all you have to do is offer that to them… Example, go on to the search engines and type in the keyword “mlm training”

What you are going to see on the top and right (shaded area) is advertising. People bid on the keyword “mlm training” and Google in turn shows their ad.

Now you would think that these people know what they are doing, but they don’t. So the first piece of advice I hope you take with you today is to not go and copy what other advertisers are doing!

Few people truly understand Google AdWords and can maximize their profits from using it.

So with that in mind think of how you could use this tool to build your business. Imagine you owned a restaurant. People tell you “I’m hungry, I want a hamburger”… you can basically turn around and say back to them “here’s a hamburger” and sell it to them.

Well similarly people go to the internet everyday and type in keywords like “join mlm company” or “join (insert the name of your company)”. All you would have to do is bid on those keywords and echo back to these people “here’s how you join this company” and sponsor them into your business.

But before you set out to try and figure this out on your own let me tell you what happened to me.

I started using adwords back in 2007 and I thought I was doing good. The market I went into was expensive and I was too new to this whole online marketing stuff.

One of my first mistakes was that I wasn’t tracking so my numbers were off. I thought I was paying $62.47 when I was averaging $37.92 per lead (highly qualified). I guess that’s a good thing, but I was still paying way too much!

Now, my other option was to pay a company for these leads at $40 a piece so for a year and eight months, I thought I was beating these lead generating companies and getting my own cheaper and more qualified leads since the leads were familiar with me and not some random company generating the leads for me.

As you can see, I had a pretty good click through rate at 9.33%. I had no clue I was missing a big piece to all of this. It wasn’t until I searched for information on building a good AdWords campaign that I realized how fast I was going broke.

Back in May of 2009 I made a simple tweak to my campaign and I cut down my AdWords cost to 18.32% of what I was paying. In other words my cost was less than one fifth what I was paying.

What changed?

Well for starters, I wrote my own ads from scratch instead of copying what other advertisers were doing.

Now I look at them and can’t help but feel sorry for how much they are paying to advertise on Google.

I have found keywords that were costing me $1.50 per click and now buy them for $0.30 per click.

It’s as simple as doing things like separating your campaigns by closely related keywords. Separate the search, and content networks. Learning when and when not to use broad, phrase and exact match. You’ll be amazed at how simple this is.

I recommend you get Perry Marshall’s Free Google AdWords Course to begin with.

If you want more advanced techniques to build your MLM busines, don’t forget to check out our MLM Downline Building program.

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‘Till Next Time!

Tags: mlm google adwords, mlm leads google adwords, using google adwords for your mlm, using google adwords to build your business